The design technique of packing carton

What aspects should we grasp the skills of packaging design? There are three main points: one is the grasp of color techniques; the other is the grasp of composition skills; the three is the grasp of cultural connotations. 

One, the grasp of color skills

Attention should be paid to the following aspects: first, the relationship between color and packaging; the two is the contrast between color and color itself. These two points are the key to the use of color.

(1), color and packaging

So, as the relationship between color and packaging, how should we talk about it? Mainly through the external packaging color can reveal or reflect the inherent packaging. So that people can basically perceive or associate with the inner packaging. As to this problem, I have repeatedly mentioned in the past articles, but if we can go into the store and look at the goods, many goods fail to reflect this kind of relationship. So that consumers can not think from the inside and outside the packaging of goods. Of course, sales of products can not play a positive role in promoting sales. The color of normal external packaging should be characterized by different degrees.

(1) from the industry, the normal use of food, its main colors, goose and pink, to express the warmth and intimacy. Of course, tea is a lot of green and green, with a lot of green and blue, wine and pastries with a lot of red color, a lot of rose color for children's food. The main colors of the normal use of cosmetics in daily use are rose color, powder white, light green, light blue, deep coffee color, to highlight the warmth and elegance. The clothing, shoes and caps are mostly dark green, dark blue, brown or grey, so as to highlight the beauty of calm, elegance and elegance. www.chinacartonmachine.com

In terms of performance characteristics, only food, cake desserts use gold, *, and light to give people the impression of scent; tea, beer and other drinks are mostly red or green, symbolizing the rich and aromatic of tea; tomato juice, apple juice with red, concentrating on the nature of the property. Although some packages do not use the similar color in the main color as described above, but carefully see that if the design of the package is the pen of the own home, there must be the symbol color, color point, color line, or concentrated content of the light pen in the picture of its outer packing. . This should be the masterpiece of everyone. Some clothing packaging and some make-up packaging, and even some wine packaging can be found in many such examples.

(two) the contrast between color and color

Besides, the contrast between color and color. This is the easiest thing to do in many commodity packages. In the design from the master, the wound effect of packaging is plain snow, on the contrary, it is down to the people. In Chinese calligraphy and painting, such a popular saying is called "tight air tight" and "happy horse". In fact, it is a contrastive relationship. In packaging design, this contrast relationship is very obvious and very common. The contrast is generally compared with the following aspects: the contrast of the color use, the contrast of color use, the contrast of the color use, the simple contrast of color use, the contrast of the color use, the contrast of the color use, the contrast of color use, and so on.

(1) the deep and shallow contrast of color use.

This is the most frequently used color in packaging design and the most widely used.  In many graphic design (referring to poster, hanging painting or event binding) is very common. The so-called deep and shallow contrast should mean that the two colors on the design color are ingeniously appeared on a kind of picture at the same time, and produce a more coordinated visual angle effect. Usually used as a large area of light colored bottom, and on it with dark composition, such as the bottom of light *, with coffee color, or yellowish or white patterned lines in coffee colored patches; also with light green paving; ink green composition; pink pavement; red composition; light gray. Paving the bottom; the composition of the soapy black and so on. These are the shades of color used, and in this form we can be packaged in some cosmetic packages or on some Western wines, especially in Western European wines. China's Zhangyu wine and Shuanghui's way sausage and Xi Jie's meat packing are mostly expressed in this way. This form of packaging is also common in Japan and South Korea, Taiwan. Its visual effects are bright, simple, mild and elegant.

(2) the contrast of color use (or contrast between depth and depth) is also one of the important ways to reproduce the use of packaging color. This light and heavy contrast is often used to use a light and elegant background to set off a deep and heavy theme pattern, or in a subject pattern with a deep and heavy weight. It shows the theme and name of light and elegant packaging, as well as trademark or advertising language. In turn, it also uses a large area of heavy, deep pigments. In addition, use a light and plain tone or focus on a certain color block or fully decorate some patterns. In this light and light contrast, the general pigment has a coordinated color contrast and a cold and warm color contrast, and the coordination of color contrast is often light green to dark green; light * to deep coffee; pink to big red, and so on,

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